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Our Cause

Our mission is to improve the health and performance of individuals from all walks of life. We aim to create a global impact in the fitness and wellness industries through a combination of specifically formulated supplements, evidence-based education, and actionable information. We are dedicated to providing the highest quality support, supplements, and fitness tools to help people reach new levels of wellness and performance.

Decades ago, Poliquin® Group started as a fitness trainer education company under the name Poliquin® Performance and has grown into a global leader in the health and fitness industry. Today you can find our certified coaches in over 70 countries worldwide.

We partner with industry-leading experts to offer innovative virtual health and fitness curriculum, while still traveling the world teaching our flagship PICP™ performance certification and Applied BioSignature body composition courses.

Our supplement line constantly evolves to reflect the most recent clinical research and scientific studies to best support the body’s intricate systems. We commit to providing products that meet or exceed the FDA GMPs (Good Manufacturing Practices).

Poliquin® Group’s driving force is to support, guide, and inspire peak performance and health for people around the world through education, nutrition, and supplementation for years to come.



Our Philosophy

We don’t have opinions about what works. We have facts. Decades of robust data and experience has given us a unique understanding of what works for whom. This is what we know:

Strength is everything™. Health begins with strength. Performance begins with strength. Endurance begins with strength. Virtually every movement and improvement an athlete seeks begins with strength. Strength is the pillar around which all other performance goals pivot. And whatever your performance ambitions, no one understands the value of strength better than us.

Everyone is an athlete. We have helped some shave milliseconds off world records, and others drop a few pounds—but the human body is a machine that responds predictably and positively when you do the right things.

Train the trainers. There is too much misinformation about fitness out there. We are building a network of knowledgeable, trustworthy, highly effective certified trainers that you can count on.

Anyone can do it. Not everyone does. Attaining your goal can often be simple. But it is never easy. We will show you the path, not the destination—that’s on you.

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